Jade Yoga
ActiveOverview
Jade Yoga is a manufacturer of yoga mats and accessories, specializing in products made from natural rubber. The brand focuses on environmentally friendly materials and donates to environmental causes with each sale. It operates in the yoga and meditation market, with headquarters in Pennsylvania and annual revenue under $5 million.1
History
Jade Yoga was founded in 2000 in Conshohocken, Pennsylvania. The company's origins trace back over 100 years to the founder's grandfather, who started an oriental rug business in the US after emigrating in 1904, later producing natural rubber rug pads. Leveraging this expertise, Jade developed Harmony, its first natural rubber yoga mat.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Yoga Mats (natural rubber) | Grip-focused for yoga practice | $70 - $120 |
| Yoga Props (blocks, straps) | Sustainable yoga accessories | $15 - $40 |
| Yoga Gear & Accessories | Performance-oriented yoga tools | $20 - $80 |
Manufacturing
Products are manufactured in Pennsylvania, United States. The company uses natural rubber, drawing from its history in rubber rug pads. Production appears in-house based in the state.13
Notable Products
- Harmony Yoga Mat - First natural rubber yoga mat developed from rug pad technology.
- JadeYoga Natural Rubber Mats - Environmentally friendly mats made from tree sap.
- Balsa Wood Yoga Block - Lightweight block offered as a sustainable prop.
Reputation
Jade Yoga is recognized among yoga practitioners for its natural rubber mats providing superior grip and eco-friendliness. Professionals note the durability and non-slip performance in various conditions. Some users mention higher price compared to synthetic alternatives and potential latex sensitivity with natural rubber.