Jaermann & Stübi
ActiveOverview
Jaermann & Stübi is a Swiss watch brand established in 2007, specializing in mechanical timepieces designed for golfers with features like golf counters and shock protection. It targets a niche market of golf enthusiasts, producing around 1,200 pieces annually using Soprod movements and proprietary modules. The brand collaborates with golf legends, courses like St Andrews Links, and has engaged in cause-related campaigns such as cancer control partnerships.123
History
Jaermann & Stübi was founded in 2007 by Urs Jaermann, a golf aficionado, and Pascal Stübi, a watch expert, in Switzerland. The company developed golf-specific complications and the patented G-Shock Guard system with input from professional players to protect movements during swings. It became part of Excellence Holding, which owns Vulcain and retailer Les Ambassadeurs, enabling further model development.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Trans Atlantic (golf watch collection) | Golf-focused mechanical timepiece | $5,000 - $15,000 |
| Hole in One (golf complication series) | Precision golf counter watch | $6,000 - $18,000 |
| Royal Open (Olympic-inspired golf line) | Collector edition for golf legends | $7,000 - $20,000 |
| Order of Merit (premium golf series) | High-end golfer's sports watch | $5,500 - $16,000 |
| Eagle Heart (specialized golf model) | Shock-resistant golf timepiece | $6,500 - $17,000 |
| Queen of Golf (women's golf collection) | Ladies' golf functional watch | $4,000 - $12,000 |
Manufacturing
Watches are Swiss-made in Rapperswil (previously Neuchâtel), using self-winding Soprod base movements with proprietary Jaermann & Stübi modules and complications. The G-Shock Guard patented shock absorber is developed in-house for golf impacts. Assembly and testing occur within Switzerland.123
Notable Products
- Royal Open Ian Woosnam Edition - Limited edition stainless steel 44mm watch with course time counter, GMT, dedicated to golf legend Ian Woosnam.
- Trans Atlantic - Flagship golf watch with proprietary golf-counter complication and G-Shock Guard protection.
- Hole in One - Skeleton-style golf watch featuring impact-resistant mechanical movement.
- Order of Merit - High-end series with golf functions developed in collaboration with St Andrews Links.
- Eagle Heart - Robust golf timepiece emphasizing shock absorption for swings.
Reputation
Jaermann & Stübi is regarded by enthusiasts as a cult niche brand for its specialized golf watches, praised for innovative features like the G-Shock Guard and collaborations with figures like Seve Ballesteros. Professionals note its appeal to dedicated golfers but limited broader recognition due to small production and specific focus. Some view it as a collector's item rather than a mainstream luxury option.12
Sources (5)
- https://en.worldtempus.com/article/watches/trends-and-style/jaermann-et-stbi-clubhouse-favourite-15691.html
- https://masterhorologer.com/jaermann-stubi-watches/
- https://www.europastar.com/brand-index/1004083097-jaermann-stubi.html
- https://www.uicc.org/news/swiss-watch-maker-jaermann-st%C3%BCbi-and-uicc-partner-cause-related-marketing-campaign-cancer
- http://watchesseven.blogspot.com/2016/12/jaermann-stubi-2016.html