Jaquar

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Overview

Jaquar Group is a manufacturer of bathroom and lighting products, including faucets, showers, sanitary ware, flushing systems, wellness products, and lighting. Headquartered in Manesar, India, it operates through brands targeting luxury (Artize), premium (Jaquar), and value (Essco) segments, with a presence in over 55 countries and manufacturing facilities in India and South Korea. It holds a leading position in India's organized bath fittings market with over 60% share.¹²³

History

Founded in 1960 by Late Shri N.L. Mehra, the company was rebranded as Jaquar in 1986 by the second generation, combining the founder's wife's name Jai Kaur with 'aqua' to enter the premium bath fittings segment. Key milestones include launching advanced flush valves in 1987, expanding into wellness products like whirlpools and showers around 2000, establishing manufacturing units starting in Bhiwadi in 2007, and introducing sanitaryware in 2010. The group has grown through diversification into lighting and water heaters, achieving a turnover of over Rs. 8,700 crores in 2025-26 with seven plants in India and one in South Korea.¹²³

Product Lines

Product Line	Positioning	Price Range
Jaquar Faucets & Showers	Premium bathroom fittings	$50 - $500
Artize Sanitaryware	Luxury bathroom solutions	$200 - $1,800
Essco Bath Fittings	Value segment fittings	$20 - $150
Jaquar Wellness (Shower Enclosures)	Mid-to-premium enclosures	$300 - $1,200
Jaquar Lighting	Complete lighting solutions	$10 - $300
Jaquar Water Heaters	Storage and instant heaters	$100 - $600

Manufacturing

Jaquar Group operates seven state-of-the-art manufacturing units in India—four in Bhiwadi for faucets, lighting, and shower enclosures; one each in Manesar for wellness, Gujarat for sanitaryware, and Kundli for water heaters—plus one plant in South Korea, spanning 330,000 sq. m. Production is in-house, delivering over 52.9 million bath fittings and 4.2 million sanitaryware pieces annually.²³

Notable Products

QLOUD Thermostatic Shower Mixer - Multi-mode shower system with thermostatic control for precise temperature.
Victorian 'Queen' Series - Introduced in 1993, classic design faucets in premium segment.
Advanced Flush Valve - Launched in 1987, innovative flushing system for sanitaryware.
Artize Wellness Products - Luxury whirlpools, steam cabins, and shower panels.
Concealed Cisterns - Integrated flushing systems for modern bathrooms.

Reputation

Jaquar is recognized as India's most trusted bath fittings brand per Nielsen surveys and leads in market share among professionals for reliability and range in premium segments. Enthusiasts praise its design awards and complete bathroom solutions, though some note competition from CERA, Parryware, and Hindware in specific categories. It maintains strong perception for quality manufacturing and global exports.¹²³

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