Jivaro Wheels Co.

Overview

Jivaro Wheels Co. is a skateboard wheel manufacturer based in Portland, Oregon, producing wheels for street skating, filming, and skateparks. It originated as a house brand for Shrunken Head skate shop and focuses on urethane wheels made in the USA, alongside merchandise like shirts. The brand operates within the local Portland skate scene, emphasizing DIY production.¹²³

History

Jivaro Wheels began in 2006 as a house brand for Shrunken Head skate shop in Portland, Oregon. It remains skater-owned and has maintained production of USA-made skateboard wheels since inception. The company is part of the Pacific Northwest skate culture, with all wheels crafted from high-grade urethane.²³

Product Lines

Manufacturing

All skateboard wheels are manufactured in the USA using high-grade urethane. Merchandise is designed, printed, and fabricated in Portland, Oregon, through local DIY efforts.²³

Notable Products

• Jivaro Standard Wheels - Urethane wheels for general street and park use, made in USA.
• Jivaro Filming Wheels - Wheels suited for skate filming with consistent performance.
• Jivaro Street Series - Durable wheels targeted at daily street skating.

Reputation

Jivaro Wheels is recognized in Portland's skate community as a local, skater-owned brand supporting independent shops like Shrunken Head. Enthusiasts value its USA-made urethane wheels for street and park skating. It holds a niche position without widespread national prominence.²³⁴