JM Pure Karting
ActiveOverview
JM Racing, operating as John Mills Engineering, is the sole UK importer of Birelart kart chassis manufactured in Italy. The company serves the UK karting market as a retailer and distributor of karting equipment, offering a range of chassis models and related products. The business operates from a location at the heart of PF International Kart Circuit in Lincolnshire, positioning itself as a central hub for karting enthusiasts and competitors in the UK.
History
The company was originally formed in 1959 by John Mills and his brother Roger Mills to meet demand for karts in the UK. After a period of operation, the company underwent a significant restart in 2003 to become one of the UK's leading karting companies. Following five years of growth post-2003, the company relocated to its current headquarters at PF International Kart Circuit in Lincolnshire, where it continues to operate as the primary UK distributor for Birelart chassis.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Birelart Kart Chassis | Italian-manufactured racing kart chassis | $2,500 - $3,000 |
| Karting Accessories | Replacement parts and karting equipment | $150 - $500 |
Manufacturing
JM Racing imports Birelart chassis manufactured in Italy and distributes them throughout the UK market. The company maintains stock of current model year chassis at its Lincolnshire location, operating as an importer and retailer rather than a manufacturer.
Notable Products
- Birelart Chassis Range - Full range of Italian-manufactured kart chassis available from stock, representing the company's core product offering
- 2024 Birelart Models - Current generation Birelart kart chassis models available for purchase from the UK distributor
Reputation
JM Racing is recognized as a established and reliable karting supplier in the UK market, leveraging its long operational history since 1959 and its exclusive UK distribution agreement with Birelart. The company benefits from its location at PF International Kart Circuit, which provides credibility within the karting community. Limited public information is available regarding specific criticisms or detailed performance assessments of the brand.