Juic

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Overview

Juic is a Japanese manufacturer of table tennis equipment, specializing in high-performance rubber sheets and blades. It holds a position in the competitive table tennis market, known among players for innovative rubber technologies.

History

Founded in 1970 in Japan. The company has developed a range of table tennis rubbers and blades over decades, establishing itself in the sport's equipment sector listed in table tennis contexts. Key milestones include ongoing product innovations without noted acquisitions or pivots.

Product Lines

Product LinePositioningPrice Range
Super Juichigh-tension offensive rubber$40 - $60
Nittaku Juiccollaborative durable rubber line$35 - $55
Hiflex Juicflexible allround rubber$30 - $50
Leo Juicspeed-oriented rubber$45 - $65

Manufacturing

Products are manufactured in Japan. Production is in-house at facilities in Saitama prefecture.

Notable Products

  • Super Juic P-1 - High-tension rubber for offensive play with strong spin.
  • Hiflex IP - Inverted rubber offering control and speed balance.
  • Leo MX-P - Maximum spin rubber for advanced players.
  • Nittaku Hurricane - Collaborative rubber with high grip properties.

Reputation

Juic is regarded by table tennis enthusiasts as a reliable brand for quality Japanese rubbers emphasizing spin and control. Professionals appreciate its consistent performance in competitive settings. Some note higher pricing compared to mass-market alternatives.

Sources (8)
  1. https://rocketreach.co/juice-profile_b5c0a165f42e0845
  2. https://dribbble.com/tags/juice-branding
  3. https://www.freepik.com/free-photos-vectors/juice-brand-identity
  4. https://99designs.com/inspiration/branding/juice
  5. https://www.postermywall.com/index.php/posters/search?s=juice+brand+logo
  6. https://harvesthill.com/article-3/
  7. https://www.youtube.com/watch?v=FNYUEWwSjGA
  8. https://www.behance.net/gallery/136424275/Juice-Brand