KEEP
ActiveOverview
Keep operates as China's largest fitness platform by monthly active users and workout sessions completed, offering online fitness content including AI-personalized courses, live streaming classes, and recorded videos. It complements digital services with smart fitness devices, gear, apparel, and food products, including jump ropes, to provide a connected fitness ecosystem. The platform recorded 36.4 million average MAUs in 2022, with users completing 2.1 billion workout sessions that year.
History
Keep was founded in 2014 in Shanghai, China, as a mobile fitness app providing workout content and community features. It grew rapidly to become China's leading fitness platform, achieving average MAUs of 21.8 million in 2019, rising to 36.4 million in 2022. The company expanded into hardware with smart devices and fitness gear, including jump ropes, to integrate online and offline fitness solutions.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Smart Fitness Devices | Connected home gym equipment | $50 - $500 |
| Jump Ropes | Smart adjustable speed ropes | $20 - $60 |
| Fitness Gear | Workout accessories and mats | $10 - $100 |
| Apparel | Athletic clothing line | $20 - $80 |
| Fitness Food | Nutritional supplements | $15 - $50 |
Manufacturing
Keep's fitness devices and gear, including jump ropes, are manufactured in China through outsourced production partners. Specific factories are not publicly detailed. Products integrate with the app via proprietary smart technology.
Notable Products
- Keep Jump Rope - Smart jump rope with app-connected counter and adjustable length for cardio tracking.
- Keep Smart Running Machine - Connected treadmill with AI-adjusted workouts and real-time data syncing.
- Keep Fitness Mat - Non-slip yoga and workout mat compatible with app-guided sessions.
- Keep Smart Body Scale - Wi-Fi scale tracking weight, body fat, and metrics integrated with user profiles.
- Keep Resistance Bands - Adjustable bands for strength training with app progress monitoring.
Reputation
Keep is recognized among Chinese users for its accessible, app-integrated fitness solutions and large content library, holding strong market leadership. Professionals note its success in user engagement through community features and personalization. Criticisms include limited international availability and occasional app connectivity issues with hardware.