Keeway
ActiveOverview
Keeway produces scooters and small to mid-sized motorcycles, focusing on design, quality, and service. Present in over 73 countries, it targets urban riding with style and functionality. The brand maintains growth through global distribution and R&D in Italy and Spain.13
History
Keeway originated in Hungary in 1999 and established a presence in Europe and beyond. By 2003, it aligned with Chinese manufacturing under Qianjiang Motorcycle, expanding to over 73 countries. Over 25 years, it has positioned in scooter and motorcycle segments with consistent growth.123
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Scooters | Urban commuting | $2,000 - $5,000 |
| Small Motorcycles | Entry-level riders | $3,000 - $6,000 |
| Mid-sized Motorcycles | Style-focused urban | $4,000 - $8,000 |
Manufacturing
Manufacturing occurs in China, with R&D centers in Pesaro, Italy, and Barcelona, Spain. Products are produced in-house by Qianjiang Motorcycle facilities.3
Notable Products
- Keeway Scooters - Balance design and quality for urban use.
- Benelli Distribution Models - Distributed alongside via Keeway Group.
- Urban Motorcycles - Focus on style and rider functionality.
Reputation
Keeway is recognized for competitive pricing and innovative design in entry-level segments. Enthusiasts note reliable performance in scooters but question long-term durability compared to premium brands. Professionals view it as a value option in emerging markets.23
Sources (6)
- https://www.keeway.com/int-en/about-us
- https://keeway-india.com/about-us/
- https://www.keewayamerica.com/about-us
- https://www.keeway.com/int-en/news/keeway-the-evolution-of-urban-motorcycle-design
- https://www.keeway.com/int-en/news/keeway-unveils-a-new-chapter-introducing-our-revamped-logo-and-slogan-let-s-ride-together
- https://yourstory.com/companies/keeway