Keratex

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Overview

Keratex Hoofcare is a family-run business specializing in equine hoofcare products, founded in 1990 with the development of its flagship Keratex Hoof Hardener. The company offers a range of strengthening and protective formulations for horses' hooves and legs, addressing common issues through science-based solutions, and maintains a global network of suppliers and distributors.¹²³

History

Keratex Hoofcare was founded in 1990 by Dr. John Irving MBE, PhD, C Eng, Fraes in Wiltshire, UK, based on his patented Hoof Hardener product.¹³ Dr. Irving led the business until his death in 2011.¹³ The product range has since expanded, focusing on hoof-related problems using technical knowledge, and the company has grown its international presence.¹³

Product Lines

Product Line	Positioning	Price Range
Hoof Hardener (strengthening treatment)	prevents hoof cracking and brittleness	$30 - $50
Hoof Gel (protective sealant)	seals and waterproofs hooves	$25 - $40
Mud Away Powder (mud repellent)	repels mud from legs and hooves	$20 - $35
Threat Guard (anti-thrush solution)	treats and prevents thrush	$25 - $45

Manufacturing

All products are manufactured in the UK, with an emphasis on local suppliers to avoid outsourcing.¹

Notable Products

Keratex Hoof Hardener - Flagship patented product that strengthens weak, brittle hooves and prevents cracking.
Keratex Hoof Gel - Provides a flexible, waterproof barrier for sole and frog protection.
Keratex Mud Away Powder - Hydrophobic powder that keeps mud off horse legs and hooves.
Keratex Threat Guard - Liquid solution for controlling thrush in horse hooves.

Reputation

Keratex products are endorsed by farriers, riders, and grooms, including farrier Ian Hughes, and recognized as a leading brand in equine hoofcare for effective, science-backed formulas.¹ The company holds a strong position as a household name since the 1990s with a global reputation for reliable hoof solutions.¹ No significant criticisms noted in available sources.

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