Keter
ActiveOverview
Keter Group is a manufacturer of resin-based household, garden, storage, and outdoor furniture products, with operations including retail stores in Israel and plants in Israel, the US, Canada, and Luxembourg. It focuses on durable consumer solutions like tool storage, workbenches, deck boxes, sheds, and patio furniture, distributed in over 100 countries. The company holds over 1,500 patents and emphasizes resin materials for outdoor and indoor use.123
History
Keter was established in 1948 as a small workshop in Jaffa producing resin combs, toys, and housewares. In 1971, Joseph Sagol acquired full control and later passed management to his sons Sami and Itzhak; expansion into garden sheds, toolboxes, and other resin products began in 1978. Key acquisitions include L.M. Lipski in 1991, Allibert Sanitaire in 2004, and Curver Consumer Products in 2005. In 2021, it planned but did not complete an IPO on the New York Stock Exchange.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Outdoor Storage (deck boxes, sheds) | Resin-based weather-resistant storage | $100 - $2,000 |
| Tool Storage (toolboxes, workbenches) | Durable organization for workshops | $50 - $800 |
| Outdoor Furniture (chairs, tables) | Resin monobloc garden seating | $30 - $500 |
| Household Cabinets (bathroom, kitchen) | Indoor resin storage units | $80 - $400 |
| Patio Furniture (loungers, benches) | All-weather outdoor seating | $150 - $1,000 |
Manufacturing
Keter operates 16 plants in Israel, the United States, Canada, and Luxembourg, producing resin-based products in-house. It maintains five production facilities in North America and additional sites globally. One facility is reported in the Barkan industrial zone in the West Bank.136
Notable Products
- Monobloc Chair - Iconic resin outdoor chair known for durability.
- Garden Sheds - Resin outdoor storage sheds for tools and equipment.
- Deck Boxes - Weatherproof storage for cushions and garden items.
- Toolboxes - Portable resin tool storage solutions.
- Workbenches - Heavy-duty resin benches for workshops.
- Adirondack Chairs - Resin replica of classic outdoor seating.
Reputation
Keter is recognized by consumers for affordable, durable resin products suited to outdoor use, with strengths in weather resistance and low maintenance. Professionals note its innovation with over 1,500 patents and global distribution. Criticisms include a factory in the West Bank settlement of Barkan, drawing scrutiny from NGOs over operations in occupied territories.136
Sources (6)
- https://en.wikipedia.org/wiki/Keter_Group
- https://rocketreach.co/keter-profile_b5c6c17af42e0ccf
- https://www.keter.com/en-us/about-us.html
- https://find-and-update.company-information.service.gov.uk/company/02186562
- https://www.indeed.com/cmp/Keter-1/about
- https://www.whoprofits.org/companies/company/4060?keter-plastic-keter-group