Kiesel Custom Guitars
ActiveOverview
Kiesel Guitars manufactures electric guitars, basses, pickups, and accessories in the United States, selling directly to consumers without retail intermediaries. The company focuses on customizable, high-quality instruments for professional and amateur musicians. It originated from the Carvin Guitars brand and reverted to the Kiesel name in 2015 after a separation from other production.
History
Founded in 1946 by Lowell Kiesel as L.C. Kiesel Company in Los Angeles, California, it relocated briefly to Nebraska before returning and renaming to Carvin after Kiesel's sons. The company operated as Carvin Guitars for decades with multiple California locations including Covina, Baldwin Park, Escondido, and San Diego. In 2015, it separated from other facilities, reverted to Kiesel Guitars, and relocated to Escondido in 2017.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Aries (offset double-cutaway guitar) | versatile rock and metal model | $1,800 - $3,500 |
| Vader (headless guitar) | modern aggressive design | $2,000 - $4,000 |
| Zeus (superstrat guitar) | high-performance shred style | $1,900 - $3,800 |
| Type-X (tele-style guitar) | custom single-cutaway | $1,700 - $3,200 |
| Delos (luxury offset guitar) | premium carved top model | $2,500 - $5,000 |
Manufacturing
All Kiesel instruments are manufactured in-house at their facility in Escondido, California, United States. Production emphasizes custom builds with direct oversight from design to finishing. The factory handles guitars, basses, and pickups exclusively.
Notable Products
- Aries - Popular offset double-cutaway electric guitar released post-2015 rebrand.
- Vader - Headless design favored for extended-range and metal applications.
- Zeus - Superstrat-style guitar known for playability and versatility.
- Type-X - Single-cutaway model offering Telecaster-inspired tones with modern features.
- Delos - High-end offset guitar with figured tops, praised for aesthetics and tone.
Reputation
Kiesel Guitars is regarded by enthusiasts for delivering boutique-quality instruments at direct-sale prices lower than comparable retail brands. Professionals appreciate the customization options and USA-made consistency. Some criticize limited dealer availability and the brand's niche recognition outside direct buyers.