Knockaround

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Overview

Knockaround is a Southern California-based sunglasses company known for affordable, durable eyewear with classic styles in various colors. It targets consumers seeking budget-friendly options for everyday use, emphasizing functionality and resistance to damage over premium materials like acetate.²³⁵

History

Knockaround was founded in 2005 by Ace Moyer, an art student at UC-San Diego, inspired by his father's worn-out sneakers to create inexpensive sunglasses that could withstand rough handling.²³ The brand originated in San Diego and has maintained its focus on blending creativity with functionality for over 20 years.²⁵

Product Lines

Product Line	Positioning	Price Range
Standard Sunglasses	Classic styles in multiple colors	$20 - $30
Premium Sunglasses	Higher-end durable frames	$25 - $30
Torrey Pines	Customizable golf-oriented shades	$20 - $40
Polarized Options	Upgraded lenses for sun protection	$25 - $35

Manufacturing

Products feature TR90 polymer frames, indicating outsourced production typical for affordable plastic eyewear; specific manufacturing locations are not detailed in available sources.²³

Notable Products

Premium Black on Black - Durable sunglasses retailing under $30 with high quality for the price.
Torrey Pines - Customizable model suitable for activities like golf in the $20-40 range.
Standard Classics - Classically styled shades starting at $20-$28 in wide color range.
Polarized Frames - Most models offer polarized lenses for $5 extra.

Reputation

Knockaround receives high customer ratings, averaging 4.9 stars from over 64,000 reviews, praised for affordability, durability, and style variety.³⁴ Enthusiasts note solid performance for budget use in active scenarios like running or trail activities, though frames use plastic rather than acetate found in pricier brands.²³ Criticisms center on material quality not matching higher-end competitors, suitable for value-focused buyers rather than premium seekers.³

Sources (7)