Korua

Overview

Korua Shapes is a snowboarding brand specializing in innovative board shapes designed for carving and turning, emphasizing style, flow, and unique riding experiences over tricks. Launched in 2014, it focuses on clean design and functionality to enhance the fun of snowboarding on varied terrain, including hardpack and powder, and has built a dedicated community around its experimental approach.¹²³⁶

History

Korua Shapes was founded in 2014 by snowboarders Nicholas Wolken, Jerry Niedermeier, and Stephan Maurer after a 2012 trip to Japan inspired their focus on turning and innovative shapes. The brand started small, selling about 15 boards in its first season mostly to friends, and grew through the 'Yearning For Turning' video series that boosted its profile. It remains independently owned by its core group of snowboarders, with increased global visibility over the past decade.¹³⁶

Product Lines

Manufacturing

Boards are Swiss-designed with Japanese-inspired elements, but specific manufacturing locations are not detailed in available sources. Production supports the brand's focus on unique shapes and quality construction for carving performance.²

Notable Products

• Pocket Rocket - Iconic short, wide board that gained attention for its experimental wider-than-long design and carving capabilities.
• Pencil - Versatile all-mountain board described as the lineup's Swiss Army Knife for dependability across conditions.
• Dart - Tried-and-trusted classic shape known for carving and freeride performance.

Reputation

Korua is perceived by enthusiasts and pros as one of the coolest and most innovative board builders, praised for unique shapes, dedication to carving culture, and understated graphics that prioritize performance. Its antithesis to trick-focused snowboarding appeals to riders valuing style and joy, fostering a strong community. Some note its relatively late entry into the market compared to established brands.¹³