Krale
ActiveOverview
Krale is a retailer specializing in sport shooting, hunting, and airsoft products, operating a 1400 m² physical store and multilingual webshop. It imports products from various brands and offers weapons, ammunition, accessories, and clothing. The company has expanded internationally while maintaining a family-run character across four generations.
History
Founded in 1901 by Harm Krale as a gunshop and ammunition works in the Netherlands. Taken over by son Egbert in 1946 and grandson Harm in 1977, shifting focus to sport shooting after ceasing ammunition production. Expanded multiple times, with key relocations in 1971 and 2018 to a superstore in Staphorst; launched webshops in 2007 and 2014, now managed by the fourth generation.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Air Rifles | Spring-piston and PCP models for target shooting | $150 - $1,800 |
| Shotguns | Hunting and sport shotguns from imported brands | $400 - $2,500 |
| Airsoft Guns | Electric and gas-powered replicas for skirmish | $100 - $600 |
| Ammunition | Calibers for firearms and airguns | $10 - $500 |
| Optics and Accessories | Scopes, mounts, and shooting gear | $50 - $1,200 |
| Hunting Clothing | Apparel and gear for hunters | $30 - $400 |
Manufacturing
Krale does not manufacture products in-house but acts as an importer and retailer for brands including Kral Arms and others. Products are sourced from international manufacturers, primarily for sale through its store and webshop.
Notable Products
- Kral Arms Air Rifles - Turkish-made PCP and spring-piston air rifles available in various calibers.
- Sport Shooting Shotguns - Imported over-under and semi-auto models for competition.
- Airsoft Replicas - Wide selection of AEGs and gas guns with accessories.
- Multilingual Webshop Assortment - Online inventory of over 200 air rifle models with fast shipping.
Reputation
Krale is recognized among enthusiasts for its extensive inventory, particularly in airguns, and reliable international shipping. Professionals value its role as a long-time importer with competitive pricing. Some note the family-owned operation maintains personal service despite growth, though stock availability can vary for niche items.