Krank

Overview

Krank Golf specializes in high-performance golf drivers and fairway woods engineered for maximum distance and accuracy. The company has sold over 100,000 drivers worldwide and maintains a position in the performance golf equipment market, competing primarily on technological innovation in driver design and materials. Krank is known for producing USGA-conforming drivers with high coefficient of restitution (COR) specifications, including models used by professional golfers in major championships.

History

Krank Golf was founded in 2002 by Lance Reader, a former World Long Drive contestant, with the vision to revolutionize driver technology for golfers at all levels. Over more than a decade, the company developed nine unique driver designs while establishing itself as a technology-focused manufacturer. The brand gained professional recognition when its Formula FIRE XX driver was used by Bryson DeChambeau during his 2024 U.S. Open Championship victory. The company remains independently operated and continues to refine its product line through material and design innovation.

Product Lines

Manufacturing

Krank Golf hand manufactures its drivers and fairway metals in-house at its Tempe, Arizona facility. The company uses Fujikura shafts and maintains control over production to ensure quality and performance specifications. Manufacturing is limited to approximately 19 employees, reflecting a boutique production approach.

Notable Products

• Formula FIRE XX - High-COR driver used by Bryson DeChambeau in his 2024 U.S. Open Championship victory
• Formula FIRE X - Mid-tier driver offering high performance at accessible specifications
• Formula FIRE PRO - Professional-grade driver with super-high COR specifications
• Formula FIRE Fairway Woods - Distance-focused fairway metal woods with performance tuning

Reputation

Krank Golf is recognized by enthusiasts and professionals for its focus on driver technology and performance innovation. The brand has credibility in the long-drive and performance golf communities, evidenced by professional tour usage and over 100,000 drivers sold. As a small, independent manufacturer, Krank maintains a niche position rather than mass-market presence, appealing to golfers prioritizing technological advancement and customization over brand recognition. The company's hand-manufacturing approach and continuous design refinement contribute to its reputation for quality, though limited distribution and higher price points restrict its market reach compared to major manufacturers.