Kronaby

Overview

Kronaby produces hybrid smartwatches that combine analog watch aesthetics with smart features like notifications via hand movements and vibrations, activity tracking, and music control, powered by a coin-cell battery lasting up to two years.¹² The Swedish brand targets users preferring traditional watch designs over screen-based smartwatches, with collections spanning sporty, minimalist, classic, and women's styles, all water-resistant to 100 meters.¹²

History

Kronaby was founded in 2015 by former Sony Mobile employees aiming to merge classic analog watch design with smart functionalities without screens or short battery life.¹ The parent company Anima AB, established around 2016 in Malmö, developed connected products including Kronaby watches.³¹ Anima faced financial difficulties and filed for bankruptcy in 2019, after which the brand was acquired by Chinese electronics manufacturer Goertek, which continues its operations.¹

Product Lines

Manufacturing

Products feature mechanical hands with integrated electronics, assembled under Goertek ownership post-2019 acquisition; specific manufacturing locations are not detailed in available sources.¹

Notable Products

• Apex series - Sporty hybrid smartwatches with robust design and 100m water resistance.
• Sekel series - Classic analog-style hybrids for formal wear with smart notifications.
• Nord series - Minimalist Scandinavian design hybrids with long battery life.
• Carat series - Refined women's models combining elegance and connected features.

Reputation

Kronaby is appreciated by users and reviewers for its discreet smart features, exceptional two-year battery life, and preservation of traditional watch aesthetics in the hybrid category.¹² Professionals note its innovation in blending analog design with connectivity like step tracking and phone location without screens.¹² Criticisms stem from the 2019 parent company bankruptcy, though acquisition by Goertek has sustained operations without reported quality declines.¹