Krups
ActiveOverview
Krups is a German kitchen appliance manufacturer known for producing coffee makers, espresso machines, toasters, blenders, kettles, and other small household appliances. As part of Groupe SEB, it focuses on coffee preparation and food processing products, originating from precision scales in the 19th century and now targeting domestic consumers with robust designs.1247
History
Krups was founded in 1846 by Robert Krups in Germany to manufacture precision scales and industrial balances. The company expanded into household appliances, becoming recognized for coffee and food preparation products. It was acquired by Groupe SEB, integrating into the group's portfolio while maintaining its German heritage.1234
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Coffee Makers | Drip and filter coffee systems | $50 - $200 |
| Espresso Machines | Fully automatic and manual espresso makers | $150 - $1,000 |
| Coffee Grinders | Precision burr grinders | $50 - $150 |
| Breakfast Appliances | Toasters and kettles | $30 - $100 |
| Food Preparation | Blenders and food processors | $40 - $150 |
| Small Kitchen Appliances | Deep fryers and multicookers | $50 - $200 |
Manufacturing
Krups products are designed in Germany with a focus on precision and robustness. Manufacturing is handled through parent company Groupe SEB's global facilities, including sites in Europe and Asia, though specific locations for Krups items are not detailed in sources.14
Notable Products
- KRUPS Latte Smart - Fully connected espresso machine controllable via smartphone for remote coffee preparation.
- Precision Coffee Makers - Drip coffee machines emphasizing taste and quality in brewing.
- Espresso & Cappuccino Machines - Models for home espresso and milk-based drinks.
- Burr Coffee Grinders - Grinders for consistent particle size in coffee brewing.
- Toasters and Kettles - Breakfast appliances for daily use.
Reputation
Krups receives acceptable ethical ratings for its environmental reporting and code of conduct under Groupe SEB's sustainable development strategy. It is viewed as a reliable mid-range brand for coffee appliances by consumers. Enthusiasts note strengths in robust design but some criticism exists on durability compared to premium competitors.2
Sources (8)
- https://en.wikipedia.org/wiki/Krups
- https://thegoodshoppingguide.com/brand-directory/krups/
- https://www.krupsusa.com/history-krups
- https://www.groupeseb.com/en/krups
- https://www.zoominfo.com/c/krups/82104160
- https://rocketreach.co/krups-profile_b46236b0fc5d8ed4
- https://www.krupsusa.com/about_krups
- https://www.krupsusa.com