Kruve
ActiveOverview
KRUVE is a Canadian company that produces precision tools and glassware for specialty coffee enthusiasts. It entered the market in 2015 with the KRUVE Sifter, a grind size calibration tool, and has expanded to include optimized glassware for tasting and latte art.123
History
KRUVE was founded in 2015 in Toronto by two sets of brothers: Adam, Marek, and Karol Krupa, along with Mark and Michael Vecchiarelli.3 The company launched with the KRUVE Sifter, which measures and refines grind size for better coffee brewing.1 It later introduced the Kruve EQ tasting glass set and Imagine milk glasses, with EQ distribution starting in the US in spring 2019.36
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| KRUVE Sifter (grind size tool) | precision grind calibration | $50 - $100 |
| Kruve EQ (tasting glasses) | roast comparison and aroma enhancement | $80 - $120 |
| IMAGINE Milk Glasses (latte art glassware) | optimized for latte pouring | $40 - $60 |
Manufacturing
Products are designed in Canada by a team of engineers and designers. Manufacturing location is not specified in available sources, suggesting possible outsourcing.12
Notable Products
- KRUVE Sifter - Tool with sieves to measure, calibrate, and refine coffee grind size.
- Kruve EQ Glasses - Pair of glasses (Excite and Inspire) with carafe for comparing coffee roasts and aromas.
- IMAGINE Milk Latte Glasses - Spherical inner design glasses in multiple sizes for consistent latte art surface.
Reputation
KRUVE is recognized among coffee enthusiasts for innovative tools like the Sifter that address grind size precision issues. Professionals note the EQ glasses' unique shapes for enhancing specific roast profiles.13 Limited criticisms available, but focus remains on niche specialty coffee accessories.