Kusmi Tea
ActiveOverview
Kusmi Tea is a French tea brand founded in 1867, specializing in organic teas, infusions, and herbal teas made in Normandy. It offers loose leaf teas, tea bags, and gift sets including green, black, white, matcha, rooibos, and maté, with unique Russian blends and wellness collections like Detox.134
History
Kusmi Tea was founded in 1867 in Saint Petersburg by Pavel Kousmichoff as a tea house, quickly gaining success with flavored teas using fruits, flowers, and spices for high society.4 The brand moved to Paris in 1917 and has since developed gourmet and wellness blends such as Detox, Be Cool, and Boost.12 It now operates 51 stores in France and 20 abroad, distributed in 35 countries, with production in Normandy.234
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Detox Blends | Wellness-oriented organic infusions | $15 - $30 |
| Russian Blends | Traditional flavored teas with citrus and spices | $20 - $40 |
| Green Teas | Organic Japanese and Chinese varieties | $15 - $35 |
| Black Teas | Flavored gourmet blends | $18 - $38 |
| Ritual Collection | Innovative unique blends | $20 - $45 |
| Rooibos & Maté | Caffeine-free herbal options | $15 - $30 |
Manufacturing
Products are made in Normandy workshops.34 The company handles blending in-house with committed teams.4
Notable Products
- Detox - Popular wellness green tea infusion.
- Anastasia - Iconic Russian black tea blend with citrus and spices.
- Prince Wladimir - Traditional secret recipe Russian blend.
- Saint Petersburg - Classic flavored tea from original recipes.
- Boost - Stimulating wellness tea.
- Be Cool - Soothing herbal infusion.
Reputation
Kusmi Tea is recognized by tea enthusiasts for its high-quality organic blends, innovative wellness teas, and beautiful packaging.15 Professionals note its reference status among connoisseurs for unique Russian recipes preserved over a century.1 It maintains a global presence with stores and distribution in 35 countries.2