Lady White Co.

Overview

Lady White Co. is a Los Angeles-based brand founded in 2015, initially specializing in white jersey T-shirts and later expanding to sportswear such as polos, sweatshirts, hoodies, windbreakers, and trousers. It emphasizes American aesthetics through minimalist, classic designs produced locally within 10 miles of its studio. The brand is noted for its restraint, ethical manufacturing, and use of family-owned factories.¹²³

History

Lady White Co. was founded in 2015 by Phillip Proyce in Los Angeles, starting with a focus on white jersey T-shirts. It has expanded into various sportswear forms while maintaining production near its headquarters using family-owned factories. In 2025, the brand marked its 10th anniversary with a capsule collection highlighting its signature hoodies and T-shirts.²³⁴

Product Lines

Manufacturing

All products are produced by family-owned factories within 10 miles of the Los Angeles studio, except for cotton sourced from North Carolina and socks made in Japan. One small factory is located in Burbank, CA, owned for over 35 years.²³⁴

Notable Products

• White T-Shirt - The brand's first product, a classic jersey tee made locally.
• Boxy Hoodie - Signature relaxed hoodie reworking American sportswear.
• Polo Shirt - Crisp polo-collar shirting in minimalist style.
• Windbreaker - Lightweight, tailored outerwear piece.
• Fleece Zip-Up - Fleecy sweatshirt with clean lines.

Reputation

Lady White Co. is perceived by enthusiasts and professionals as a maker of high-quality, ethically produced American sportswear classics, praised for its restraint, local manufacturing, and resistance to fast fashion. It is revered in menswear circles for honing tropes into refined, futuristic designs. Criticisms are minimal in available sources, though its niche focus and higher pricing may limit broader appeal.³⁴⁵