Lexus
ActiveOverview
Lexus is the luxury vehicle division of Toyota Motor Corporation, producing sedans, coupes, convertibles, and SUVs marketed in over 90 countries. It originated from a 1983 project to develop a premium sedan and launched in 1989 with the LS model, becoming Japan's largest-selling premium car brand. The division expanded with hybrid models from 2005 and a performance F marque in 2007.
History
Lexus originated from a Toyota corporate project code-named F1 in 1983 to develop a premium sedan, launching in 1989 with the LS in the US market. It expanded internationally within a year to 17 countries and became the top-selling luxury brand in the USA by 1998. The brand entered Japan in 2005, introduced hybrids like the RX, and launched the F performance division with the IS F in 2007 followed by the LFA supercar in 2009.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| LS (flagship sedan) | full-size luxury sedan | $110,000 - $140,000 |
| ES (midsize sedan) | entry-level luxury sedan | $43,000 - $53,000 |
| IS (sport sedan) | compact performance sedan | $41,000 - $57,000 |
| GS (midsize sport sedan) | mid-tier performance sedan | $50,000 - $65,000 |
| RX (luxury SUV) | midsize luxury crossover | $49,000 - $70,000 |
| LX (full-size SUV) | premium large SUV | $90,000 - $130,000 |
Manufacturing
Lexus vehicles are manufactured at Toyota facilities worldwide, with oversight from ten master craftsmen called Takumi who train technicians. Production emphasizes Takumi craftsmanship combined with advanced technology and continuous improvement (Kaizen).
Notable Products
- LS - Flagship luxury sedan launched in 1989, originating the brand.
- RX - Luxury SUV introduced in 1998, creating the luxury crossover segment.
- LFA - Limited-production supercar from the F performance division, debuted 2009.
- IS F - First F marque sport sedan, launched 2007.
- LX 450 - First Lexus SUV, debuted 1996.
Reputation
Lexus is recognized by enthusiasts and professionals for reliability, quality craftsmanship, and smooth ride, often ranking high in dependability studies. It receives praise for hybrid technology and luxury features but faces criticism for less engaging driving dynamics compared to European rivals like BMW and Mercedes-Benz. The brand maintains a strong reputation as a top-selling premium marque in the US market.