L.G.R

Overview

L.G.R is an Italian eyewear brand specializing in handmade sunglasses and optical frames, inspired by vintage designs discovered in Eritrea and produced using traditional artisanal methods.¹²³ The brand positions itself in the luxury segment, emphasizing durability, premium materials like cellulose acetate and stainless steel, and tempered mineral glass lenses for optical clarity.²⁴ It is notable for blending African adventure aesthetics with Italian craftsmanship, distributed to exclusive boutiques and featured in publications like Vogue Paris.¹

History

L.G.R was founded around 2010 by Luca Gnecchi Ruscone after discovering vintage Italian sunglasses in his grandfather Raffaello Bini's optical store in Asmara, Eritrea, which operated from the 1930s until 1974.¹³ Ruscone traced the original manufacturers and initiated production of authentic frames using traditional techniques.¹ The brand debuted at Silmo Paris in 2008, gaining acclaim and distribution in European boutiques, with a Vogue Paris feature following.¹ In November of a recent year, it opened its first flagship store in Milan.⁶

Product Lines

Manufacturing

All L.G.R eyewear is 100% handmade in Italy by three artisanal families, who construct each frame from start to finish using traditional methods.¹²⁴ Production incorporates premium materials like cellulose acetate and stainless steel, with tempered mineral glass lenses, taking 8-14 weeks per pair.²³

Notable Products

• Asmara II - Vintage-inspired frame handcrafted for durability, named after the Eritrean city of origin.
• Dakhla - Contemporary style blending adventure aesthetics with Italian minimalism.
• Riviera Models - Elegant designs evoking 20th-century glamour with tempered glass lenses.
• Eritrea-Inspired Frames - Reproductions of half-century-old Italian imports using original techniques.

Reputation

L.G.R is perceived by enthusiasts and professionals as a top luxury sunglasses brand for its authentic Italian craftsmanship and timeless, non-seasonal designs that prioritize durability over trends.³ Strengths include superior materials, optical clarity from advanced lenses, and a loyal following for blending heritage with innovation.²³ Criticisms are minimal in available sources, though limited production scale may restrict accessibility.¹³