Lifetime Products

Overview

Lifetime Products is a manufacturer of polyethylene and metal consumer goods, primarily known for folding tables, chairs, and residential basketball hoops. The company has diversified into outdoor storage sheds, kayaks, playsets, coolers, lawn and garden products, and soccer goals. With approximately $610 million in annual revenue, Lifetime operates as a privately held company serving the residential and recreational markets with affordable, durable products.

History

Founded in March 1986 by a basketball enthusiast in Riverdale, Utah, Lifetime Products began by manufacturing basketball systems and invented the Quick Adjust basketball hoop, which could be raised and lowered using a broom handle. The company expanded from its initial 15 employees in a partial warehouse to over 1,500 employees globally. Lifetime broadened its product portfolio from basketball hoops to picnic tables, then folding tables and chairs, and subsequently into sheds, kayaks, and other outdoor lifestyle products, establishing itself as a world-wide trusted brand.

Product Lines

Manufacturing

Lifetime Products manufactures products using polyethylene (HDPE) and metal materials, with production facilities in the United States. The company operates multiple manufacturing sites, including operations in Clearfield, Utah and other locations, combining in-house production with supply chain management to maintain cost efficiency and quality control.

Notable Products

• Quick Adjust Basketball Hoop - Pioneering adjustable basketball system that can be raised and lowered quickly, establishing the company's reputation for innovation
• Folding Tables - Lightweight polyethylene tables designed for portability and durability, becoming the company's core product line
• Outdoor Storage Sheds - Plastic storage structures offering weather-resistant storage for residential properties
• Recreational Kayaks - Affordable polyethylene kayaks for casual water recreation
• Picnic Tables - Early product expansion that helped establish Lifetime as a diversified outdoor products manufacturer

Reputation

Lifetime Products is recognized for producing affordable, durable consumer goods with a focus on practical design and longevity. The brand is well-regarded for innovation in plastic and metal product manufacturing, particularly in the folding furniture and basketball equipment categories. The company maintains a solid reputation for value-oriented products that prioritize strength and durability over premium positioning. Some criticism exists regarding product aesthetics and material limitations compared to higher-end competitors, though the brand's accessibility and reliability remain its primary strengths.