Liforme

Overview

Liforme Ltd is a UK-based company producing yoga mats and wellness products, operating as a direct-to-consumer brand in the yoga and meditation market. Incorporated in 2008 and known for yoga equipment sold in over 170 countries, it maintains a digitally-native model with hybrid remote operations from central London.¹²⁶

History

Liforme Ltd was incorporated on 10 November 2008 as a private limited company in the United Kingdom.² The brand launched yoga products around 2013, aligning with its listing in meditation and yoga categories. It has remained independently owned, achieving recognition on the 2019 Sunday Times Fast Track 100 for growth, with sales expanding to over 170 countries.⁶ The registered office address updated to Forum 2n, Centro Forum, 74-80 Camden Street, London NW1 0EG in 2023.³

Product Lines

Manufacturing

Products are manufactured in the United Kingdom.¹

Notable Products

• Original Yoga Mat - Signature grip yoga mat with alignment markers designed for yoga practitioners.
• Super Grip Yoga Mat - High-traction mat for intense yoga sessions and hot yoga.
• Yoga Blocks - Support blocks made for yoga poses and alignment assistance.
• Yoga Mat Bag - Carry bag tailored for transporting yoga mats and accessories.

Reputation

Liforme is recognized among yoga enthusiasts for its UK-manufactured, grip-focused mats suitable for various practice styles. Professionals note its direct-to-consumer approach and global reach as strengths in the wellness sector.⁶ Limited public data exists on widespread criticisms, though its smaller scale may limit visibility compared to larger competitors.