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Lindberg

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Overview

LINDBERG is a Danish luxury eyewear brand specializing in lightweight, screwless titanium frames and customizable optical and sun eyewear. Known for Danish design principles, innovative modular systems allowing billions of combinations, and materials like titanium, acetate, buffalo horn, wood, gold, and diamonds, it holds 114 international design awards. Positioned in the high-end market, it emphasizes made-to-order production without mass manufacturing.316

History

LINDBERG was founded in 1983 by optician Poul-Jørn Lindberg and his wife Hanne as an optical store in Denmark, evolving into eyewear production; their son Henrik Lindberg expanded it into a multinational by 1986 with architect-designed titanium wire frames.431 In 2000, Poul-Jørn and Hanne retired, passing control to their children.4 By 2010, it had 500 employees, distribution in 90 countries, and annual profit of 70 million DKK.4 Kering Eyewear acquired 100% of the company in 2021.13

Product Lines

Product LinePositioningPrice Range
air titanium rimUltra-lightweight rimmed optical frames$500 - $1,500
sun titaniumLuxury titanium sunglasses for men and women$600 - $1,800
horn collectionCustomizable buffalo horn frames$800 - $2,000
precious metal framesGold and platinum luxury eyewear$1,000 - $3,000
wood framesSustainable fine wood optical designs$700 - $1,600

Manufacturing

All LINDBERG eyewear is designed and handmade in Denmark using responsibly sourced materials.36 Production is made-to-order with no mass manufacturing, focusing on specialized techniques for screwless, ultra-lightweight construction.61

Notable Products

  • air titanium titanium - Screwless, lightweight titanium wire frames that revolutionized eyewear design in the 1980s.
  • modular titanium system - Customizable frame system with billions of combinations across materials like titanium and acetate.
  • buffalo horn frames - Handcrafted frames from responsibly sourced buffalo horn for bespoke luxury.
  • sun titanium sunglasses - Prescription-capable titanium sunglasses in round, square, and retro shapes.
  • precious diamond frames - Frames incorporating gold, platinum, and diamonds for high-end customization.

Reputation

LINDBERG is praised by eyewear professionals and enthusiasts for its innovative screwless titanium designs, exceptional comfort, and craftsmanship, earning over 114 design awards and favor among figures like Pope Benedict XVI and Margrethe II.34 It is recognized as a trendsetter in luxury eyewear with a focus on quality over mass production.6 Some note its niche appeal due to high customization and premium pricing limits broader accessibility.16

Sources (8)
  1. https://www.kering.com/en/news/kering-eyewear-acquires-the-danish-luxury-eyewear-brand-lindberg/
  2. https://www.keringeyewear.com/newsroom/2021/kering-eyewear-acquires-the-danish-luxury-eyewear-brand-lindberg
  3. https://lindberg.com/en/about/about-lindberg
  4. https://en.wikipedia.org/wiki/Lindberg_(eyewear)
  5. https://rocketreach.co/lindberg-profile_b5c6a192f42e0cf0
  6. https://offthecuffdc.com/lindberg-danish-luxury-brand
  7. https://lindberg.com/en
  8. https://lindberg.com/en/collections/sun-titanium