Lobster Snowboards
ActiveOverview
Lobster Snowboards produces freestyle and all-mountain snowboards featuring 3BT technology, tip-to-tail camber with rockers, and bold designs. Founded by Icelandic brothers Halldór and Eiki Helgason in 2011, the brand focuses on versatile boards suitable for park, piste, and various riding styles. It gained recognition among professional riders for durability and playfulness before merging with YES Snowboards and NOW Bindings.
History
Lobster Snowboards was founded in 2011 by Icelandic brothers Halldór and Eiki Helgason to create innovative freestyle snowboards with unique graphics. In 2024, it merged with YES Snowboards and NOW Bindings under the YES umbrella, which is part of the Nidecker Group. This integration aimed to empower freestyle snowboarders with combined rider-driven products.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Freestyle Boards | Park and playful riding | $500 - $700 |
| All-Mountain Boards | Versatile terrain adaptability | $550 - $750 |
Manufacturing
Lobster Snowboards designs products in Austria. Manufacturing details are not specified in available sources, likely following industry standards of outsourcing to specialized factories.
Notable Products
- 3BT Freestyle Boards - Boards with 3BT tech for playful side lift and camber profile.
- Helgason Pro Models - Signature models by founders with bold graphics and freestyle focus.
Reputation
Lobster Snowboards is recognized by professionals for durable, versatile freestyle boards that excel in park and all-mountain settings. Enthusiasts appreciate the innovative 3BT technology and creative designs from rider-founders. Post-merger with YES, perceptions may shift toward integrated brand dynamics.
Sources (7)
- https://eu.yessnowboards.com/blogs/the-yes-files/about-lobster-snowboards
- https://www.skatepro.com/en-us/m675.htm
- https://www.snowboarder.com/gear/yes-founders-release-statement
- https://yessnowboards.com
- https://www.youtube.com/watch?v=rPN8QAfAsmw
- https://www.ndk.group
- https://ca.yessnowboards.com/blogs/the-yes-files/yes-now-and-lobster-have-merged-under-yes-snowboards