Longacre
AcquiredOverview
Longacre Racing Products manufactures gauges, electronic scales, specialty tools, and chassis setup equipment for the racing industry, including karting, drag racing, circle track, and NASCAR. Acquired by AFCO Performance Group in 2016, it operates as a brand under the parent company with products distributed through motorsports dealers worldwide.
History
Founded in 1978 in Monroe, Washington, Longacre Racing Products established itself as a manufacturer of racing gauges, scales, tools, and chassis equipment. The company operated independently for 38 years, serving various racing levels from RC and karting to NASCAR. In 2016, it was acquired by AFCO Performance Group of Boonville, Indiana.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Gauges (racing instrumentation) | Precision measurement for race cars | $50 - $500 |
| Electronic Scales (Computerscales) | Chassis corner weighting systems | $1,500 - $4,000 |
| Specialty Tools (setup and alignment) | Racing-specific maintenance tools | $100 - $800 |
| Chassis Setup Equipment (levelers and jacks) | Vehicle alignment and leveling | $200 - $1,200 |
| Steering Wheels (racing grips) | Performance driving controls | $150 - $400 |
Manufacturing
Products were originally designed and manufactured in Monroe, Washington, for 38 years. Following the 2016 acquisition, operations moved to AFCO Performance Group's facilities in Boonville, Indiana. Manufacturing details indicate in-house production focused on racing equipment.
Notable Products
- Computerscales - Electronic corner-weighting scales used across racing levels including karting and NASCAR.
- Memory Pro Tach - Digital tachometer with memory for performance analysis.
- Chassis Levelers - Tools for precise race car leveling and setup.
- Pyrometer Tires Temps - Infrared tire temperature gauges for track optimization.
- ShockWiz - Shock absorber data analyzer (associated product line).
Reputation
Longacre is regarded by racers and teams as a reliable provider of accurate measurement tools essential for chassis setup and performance tuning. Professionals value its longevity and presence in karting to NASCAR, though some note higher pricing compared to generic alternatives. The brand maintains a solid standing post-acquisition with consistent quality.
Sources (7)
- https://rocketreach.co/longacre-racing-profile_b5e6d5c0f42e5966
- https://performanceracing.com/magazine/industry-news/11-18-2016/afco-performance-acquires-longacre-racing
- https://static1.squarespace.com/static/582f61729f74561b35108a1f/t/5846faa3e3df28b156402318/1481046692409/Longacre+press+release.pdf
- https://www.datanyze.com/companies/longacre-racing-products/23036399
- https://us.metoree.com/companies/197568/
- https://longacreracing.com/pages/contact
- https://longacreracing.com