Longoni

Overview

Longoni SRL is an Italian manufacturer of billiard cues, specializing in products for carom billiards disciplines such as three-cushion, five-pin, and artistic billiards, with additional lines for pool and Russian pyramid.¹² Based in Mariano Comense near Milan, the company produces cues noted for precision, distinctive butt designs including octagonal cuts and inlays, and use by international champions.¹²

History

Longoni was founded in 1945 by Alessandro Longoni, a carpenter born in 1892, who opened a workshop in Mariano Comense, Italy, for producing and repairing cues and billiard tables in the post-war period.¹ Longoni S.r.l. was officially established, with production continuing at via Cappelletti 56 in Mariano Comense.¹ In the 1980s, the brand gained prominence in carom billiards through associations with champions, becoming linked to 'Made in Italy' quality.³

Product Lines

Manufacturing

All Longoni cues are designed and crafted in Mariano Comense, Italy, at the company's facility on via Cappelletti 56.¹ Production is in-house by the Longoni family, emphasizing Italian craftsmanship, material selection, and testing.¹⁷

Notable Products

• Classica Series Cues - High-end pool cues with traditional Italian design and precision engineering.
• Silver Series Cues - Premium pool cues featuring silver elements and intricate inlays.
• Three-Cushion Carom Cues - Cues customized for three-cushion billiards, used by international champions.
• Artistic Billiards Cues - Specialized cues for artistic billiards with distinctive butt designs.

Reputation

Longoni cues are appreciated by top international champions for precision, reliability, and unique designs such as octagonal butts and inlays.¹² The brand holds prestige in carom billiards as a symbol of Italian manufacturing, with ongoing collaborations ensuring technical updates.¹³ High price points reflect custom craftsmanship but may limit accessibility.²