Loose Skateboards
ActiveOverview
The Loose Company is a skateboard brand and apparel company rooted in skateboarding's DIY culture, founded by Thijmen Brinkman who started the company from his garage. The company designs and manufactures skateboard decks and apparel with pop cultural influences, evolving from a small skateboard brand into a broader apparel company. It has grown from local production to serving retailers across Europe and internationally, including locations in Japan.
History
The Loose Company was established in Rotterdam in 2016 as a parallel project before being formally established in 2017. Founder Thijmen Brinkman started the brand literally with his bare hands from his own garage, embodying skateboarding's DIY ethos. The company initially operated a physical shop at Zwaanshals for printing shirts and selling decks in small amounts. Board production has since scaled to thousands of units, with distribution expanding to retailers across Europe and Japan. The brand has begun collaborating with external properties, including its first official collaboration with Pat & Mat.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Skateboard Decks | Pop culture-influenced designs with quality construction | $50 - $80 |
| Apparel | Casual skate wear and branded clothing | $30 - $100 |
| Custom Skateboard Design Services | Full-process custom skateboard production | $100 - $500 |
Manufacturing
The Loose Company designs and manufactures skateboard decks and apparel in-house in Rotterdam, Netherlands. Unlike most European skateboard production companies, they handle the entire process of creating custom skateboards. Board production ranges in the thousands and products are distributed to stores across Europe and internationally.
Notable Products
- Logo 8.25" Skateboard Deck - Standard popsicle shape with 7-ply Hardrock maple construction and medium concave
- Pat & Mat Collaboration Collection - Limited collection featuring five clothing pieces and three exclusive skateboard designs
- Custom Skateboard Decks - Bespoke skateboard designs created through the company's full custom production process
Reputation
The Loose Company is recognized within the skateboarding community for maintaining authentic DIY values while scaling production professionally. The brand is respected for its pop culture-influenced designs and commitment to showcasing people within the skateboarding industry. Its expansion from a garage operation to European distribution demonstrates credibility in the market, though limited information is available regarding specific criticisms or competitive positioning relative to other brands.
Sources (9)
- https://place.tv/the-loose-company/
- https://www.theloosecompany.com
- https://insiderotterdam.nl/the-loose-company/
- https://empr.store/en/products/the-loose-company-skate
- https://www.skatedeluxe.com/en/p/the-loose-company-logo-8-25-skateboard-deck_p149536
- https://looseskateboardco.com/skateboard-design/
- https://www.skatestore.com/brands/loose/
- https://www.loosescrewskateboards.com/what-we-do
- https://www.youtube.com/watch?v=6cdlKGzZYtg