Lovin Soap

Overview

Lovin Soap Studio is an online resource and educational platform focused on teaching handmade soap making, operated by husband-and-wife team Amanda and Benjamin Aaron. It provides step-by-step tutorials, DIY recipes, blog content, and training for beginners and experienced makers of natural handcrafted soap. The brand draws from the founders' combined 20+ years in building for-profit and non-profit soap making businesses.⁴⁵

History

Lovin Soap Studio was founded in 2008 by Amanda and Benjamin Aaron, a husband-and-wife duo with over 20 years of experience in soap making businesses. Benjamin Aaron launched his first business in 2009 without formal business training, initially working at a community garden. The studio has grown into a key resource for soap makers, offering education and coaching services.⁴⁷

Product Lines

Manufacturing

Lovin Soap Studio primarily offers digital educational resources, recipes, and coaching rather than physical products, so traditional manufacturing does not apply. Content is produced by the Aaron family team. Physical soap making is taught for home or small-scale production.⁴⁵

Notable Products

• Soapmaking Recipes - Digital recipes and formulas for natural handmade soaps.
• Step-by-Step Tutorials - Video and written guides for beginners in soap making.
• Business w/ Benjamin Coaching - Life and business coaching tailored to hand-crafters.
• Soap Making Blog - Articles with tips, techniques, and industry insights.

Reputation

Lovin Soap Studio is regarded by soap making enthusiasts as a reliable source for accessible tutorials and recipes suitable for beginners. Professionals appreciate Benjamin Aaron's business coaching niche for hand-crafters. It maintains a family-operated image with responsive customer service during business hours.¹⁴⁷