Luna Skates

Discontinued

Overview

Luna Skates is a roller skate brand founded in 2017 that combines modern design with high-quality craftsmanship, using materials such as leather, aluminium, and polyurethane. The brand positioned itself in the premium segment of the roller skating market, appealing to enthusiasts of all experience levels with comfortable, durable skates inspired by Californian and 1970s-80s roller disco aesthetics. Despite initial success and growing international demand, the brand has been discontinued due to financial overheads.

History

Luna Skates was founded in 2017 by Jona Fuchs and Sven Eilers in Hamburg, Germany. The brand was designed with inspiration from Californian flair and the roller skating discos of the 1970s and 1980s. Since its founding, Luna Skates built a steadily growing global fan base and experienced high demand from abroad despite being initially launched for the German market. The brand has since been discontinued due to financial pressures on the company.

Product Lines

Product Line	Positioning	Price Range
Luna Skates Shadow	Premium comfort-focused roller skates	$215 - $235
Luna Skates Savannah	Optimized quality and aesthetic roller skates	$215 - $235

Manufacturing

Luna Skates products were handmade from high-quality materials including leather, aluminium, and polyurethane. The brand was based in Hamburg and distributed exclusively through Funsportwelt. Manufacturing details regarding in-house production versus outsourcing are not specified in available sources.

Notable Products

Luna Skates Shadow - Premium roller skates characterized by comfortable fit and great support, designed to fit like a glove
Luna Skates Savannah - Newly optimized roller skates combining quality construction with aesthetic design

Reputation

Luna Skates was recognized as one of the leading brands in the roller skating sector, known for excellent fit, stability, and high-quality materials that ensured a pleasant riding experience. The brand established a reputation for combining modern design with first-class workmanship and sustainability. However, the brand's discontinuation due to financial overheads suggests challenges in maintaining profitability despite positive market reception and growing international demand.

Sources (9)