Maanesten

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Overview

Maanesten is a Danish jewelry brand founded in 2010, designing pieces in Denmark that incorporate stones and crystals positioned as energy tools, alongside trend-following styles with fine workmanship. It operates physical stores in Denmark, Norway, Sweden, and Germany, targeting a broad audience with handmade silver and gold jewelry produced in Jaipur, India. The brand emphasizes a combination of Danish design and Indian craftsmanship to deliver quality at accessible prices.¹³⁵

History

Maanesten was founded in 2010 by jewelry designer Lotte Callesen and creative director Henrik Callesen.²³⁵ The company began creating jewelry inspired by personal dreams in a creative universe without limits, focusing on pieces with powerful stones and crystals.³ It has expanded to own stores in Denmark, Norway, Sweden, and Germany, growing to over 200 employees across design, sales, PR, marketing, and production.³

Product Lines

Product Line	Positioning	Price Range
Armsmykker (Arm Jewelry)	Trendy arm cuffs and bracelets	$50 - $300
Øresmykker (Ear Jewelry)	Ear cuffs and earrings with crystals	$40 - $250
Halssmykker (Necklaces)	Layerable necklaces with stones	$60 - $400
Ringe (Rings)	Stackable rings in silver and gold	$70 - $350
Energy Tools Jewelry	Crystal-infused magical pieces	$80 - $500

Manufacturing

All jewelry is designed in Denmark and handmade in Jaipur, India, by the company's own silver and goldsmiths.¹ This setup combines Danish design with Indian craftsmanship to achieve high quality at reasonable prices.¹

Notable Products

Ear Cuff - Trend-following ear cuffs with detailed workmanship in silver.
Armsmykker Bracelets - Arm jewelry balancing trends and sophistication.
Crystal Necklaces - Necklaces featuring powerful stones as energy tools.
Stackable Rings - Rings designed for layering in silver and gold.
Jaipur Handmade Pendants - Pendants crafted by Indian goldsmiths with Danish design.

Reputation

Maanesten is perceived as accessible luxury jewelry appealing to a wide audience, valued for its Danish design, crystal energy focus, and affordable pricing through Indian manufacturing.¹³ Enthusiasts appreciate the detailed workmanship and trend alignment, while professionals note its retail expansion across Nordic countries and Germany.³⁵ Employee count estimates vary across sources from 6 to over 200, indicating potential discrepancies in reported scale.¹²³

Sources (7)