MAAP

Overview

MAAP is a cycling apparel brand founded in Melbourne, Australia, focused on performance-driven gear for cyclists. It collaborates with athletes, teams, and events worldwide, emphasizing sustainability in materials, manufacturing, and product lifecycle. The brand positions itself in the premium segment of cycling apparel with a design aesthetic influenced by cycling culture.¹³⁵

History

MAAP was founded in Melbourne, Australia, in 2014. It has grown into a global cycling apparel brand known for high-performance, technically engineered products. In 2020, founders Shauna and Misha returned to Australia after five years in France, where they had developed PAM, an influential streetwear brand that informed MAAP's direction.¹⁴⁵

Product Lines

Manufacturing

MAAP prioritizes sustainability in manufacturing, from raw material selection and processing to end-of-life product management. Specific locations are not detailed in available sources. Production is performance-oriented with a focus on quality.³

Notable Products

• MAAP Lab Collection - Flagship retail concept blending product, culture, and cycling community experiences.
• Performance Cycling Kits - Technically engineered jerseys and bibs developed with athletes.
• Sustainable Outerwear - Jackets incorporating eco-friendly materials and processes.
• PAM-Inspired Apparel - Streetwear-influenced cycling gear from founders' prior brand.

Reputation

MAAP is recognized among cyclists for its distinctive design and rapid product improvements over recent years. Enthusiasts and professionals note its strong grasp on cycling culture and performance focus. It is viewed as a premium brand blending technical apparel with lifestyle elements.¹²⁵