Mackage
ActiveOverview
Mackage is a Canadian luxury outerwear brand founded in 1999, specializing in coats, down jackets, leather jackets, and all-season protective garments made from leathers, down, and wools.12 Headquartered in Montreal, it operates stores in Canada, the US, China, Japan, the Netherlands, and France, with distribution in over 40 countries, positioning it as a global leader in high-end outerwear focused on technical innovation and sustainability.12
History
Mackage was founded in 1999 by Eran Elfassy in Montreal, drawing from his leather industry background to initially focus on leather jackets.13 Elisa Dahan, a childhood friend, joined as co-creative director in 2001, helping develop signature silhouettes like down jackets that gained worldwide attention.13 The brand expanded with flagship stores, fashion week shows, and ready-to-wear collections, entering markets like Japan in 2020.34
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Down Jackets | insulated winter outerwear | $500 - $1,800 |
| Leather Jackets | luxury leather outerwear | $800 - $2,000 |
| Coats & Parkas | tailored all-season coats | $600 - $1,500 |
| Ski Jackets | performance ski outerwear | $700 - $1,200 |
| Trench Coats | transitional weather coats | $500 - $1,200 |
Manufacturing
Products use leathers from tanneries with Gold Medal rating by the Leather Working Group for sustainability.6 The brand employs cutting-edge technology and responsible sourcing across the supply chain, including down and wools, with a focus on transparency from production to packaging.26
Notable Products
- Signature Down Jackets - Insulated jackets that became a global signature item for the brand.
- Tailored Leather Jackets - Early focus products influenced by founder's leather expertise.
- Parkas - Bold, technical outerwear for harsh weather.
- Ski Jackets - Luxury performance pieces for winter sports.
- Trench Coats - Versatile coats blending style and protection.
Reputation
Mackage is recognized by fashion enthusiasts and professionals for transforming functional winter outerwear into stylish, high-performance pieces worn by celebrities like Gwyneth Paltrow and Blake Lively.4 Strengths include material mastery, innovative construction, and sustainability commitments, establishing it in luxury markets across North America, Europe, and Asia.123 Some note its premium pricing reflects the focus on quality leathers and technical details.6