Choice

Overview

Choice Brands is a beverage distributor specializing in alcoholic and non-alcoholic beverages, servicing 22 parishes in North and Central Louisiana. Originally formed as Testa Distributing Company, it distributes brands such as Miller, Heineken, Coors, Sam Adams, and Red Bull, with a focus on wholesale distribution to retailers and hospitality businesses.¹²³

History

Choice Brands, formerly Testa Distributing Company, was formed by Frank Elkins, Jr. in 1954 in Monroe, Louisiana, starting with three trucks and seven employees servicing 15 parishes in Northeast Louisiana.¹² It initially distributed Miller Brewing Company, Lone Star Brewery, regional beers, wines, and spirits.² The company expanded through strategic acquisitions and partnerships, growing to distribute over 2 million cases annually across 22 parishes.³

Product Lines

Manufacturing

As a distributor, Choice Brands does not manufacture products; it imports and wholesales beverages from suppliers including major breweries and brands.²³

Notable Products

• Miller Brewing products - Core beer brands distributed since early years.
• Heineken - Imported premium beer in portfolio.
• Coors - Major light beer distributed regionally.
• Red Bull - Leading non-alcoholic energy drink.

Reputation

Choice Brands is regarded as a reliable local distributor with strong customer service and deep roots in Louisiana since 1954.³ Professionals value its consistent delivery and retail partnerships in 22 parishes.¹² No significant criticisms noted in available sources.