Magis
ActiveOverview
Magis is an Italian furniture manufacturer established in 1976, specializing in design-oriented products developed in collaboration with international designers. It operates as a design laboratory focused on functional, technological, and aesthetic furniture for home and office use, including chairs and desks. The company is based in Torre di Mosto near Venice and maintains a production site there since 2010.124
History
Magis was founded in 1976 in northeastern Italy by Eugenio Perazza, a newcomer to the furniture business. It has grown into an international design laboratory partnering with established and emerging designers. In early 2010, the company relocated to a new 98,000 m² production site in Torre di Mosto, featuring separate facilities for logistics, assembly, offices, and a showroom.123
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Chairs (seating collection) | contemporary design seating | $300 - $1,500 |
| Desks (office furniture) | functional workspace solutions | $800 - $3,000 |
| Tables (dining and occasional) | versatile modern tables | $500 - $2,500 |
| Lighting (design lamps) | innovative task and ambient lighting | $200 - $1,200 |
| Storage (shelving units) | modular organization systems | $400 - $2,000 |
Manufacturing
Products are manufactured at the company's facility in Torre di Mosto, Veneto, Italy, which includes 15,000 m² for logistics and assembly and additional spaces for offices and showroom. Production emphasizes technological quality in partnership with designers. It appears primarily in-house given the integrated site.12
Notable Products
- Stephane Chair - Iconic stacking chair by Philippe Starck, known for its technical innovation.
- Bombo Chair - Revolutionary gas-lift stool by Stefano Giovannoni, blending bar stool and table functions.
- Spun Chair - Rotationally molded seating by Thomas Heatherwick, recognized for fluid organic form.
- Mirror Mirror - Reflective modular shelving system by Ron Arad.
- Steelwood Chair - Hybrid steel and wood chair by Ronan and Erwan Bouroullec.
Reputation
Magis is regarded by design professionals as a key player in contemporary furniture, valued for collaborations with renowned designers like Philippe Starck and Ronan & Erwan Bouroullec that yield technically advanced, poetic products. Enthusiasts appreciate its ethical vision and broad accessibility to high-quality design. Some note higher pricing as a potential drawback compared to mass-market alternatives, though quality justifies it for targeted buyers.123