magnum

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Overview

Magnum Bikes designs and manufactures electric bicycles with custom-designed frames, proprietary electrical systems, torque pedal assist, integrated batteries, and various motor configurations.14 The company offers e-bikes for commuting, cruising, mountain riding, and conversion kits, targeting consumers seeking affordable transportation options.14 It operates from Utah with retail stores including one in Park City opened in 2022, emphasizing user-friendly designs using components from brands like Shimano and Schwalbe.36

History

Magnum Bikes was founded in 2010 by Jesse and Yoni in Salt Lake City, Utah, starting from a modest office to develop electric bikes.16 The company has focused on innovation in e-bike design and manufacturing for over 10 years, expanding to include retail stores across Utah.56 Key milestones include opening a Park City store in 2022 offering snow-bike rentals.6

Product Lines

Product LinePositioningPrice Range
Commuter E-BikesUrban transportation$1,500 - $3,000
Cruiser E-BikesRelaxed city riding$1,800 - $2,800
Mountain E-BikesTrail exploration$2,000 - $4,000
Fat Tire E-BikesSnow and off-road$2,500 - $3,500
Conversion KitsRetrofit standard bikes$500 - $1,200

Manufacturing

Magnum Bikes designs, engineers, and builds its electric bikes from the ground up, with knowledge and control over the manufacturing process.25 Products feature custom frames and proprietary electrical systems, using components from suppliers like Shimano, Schwalbe, and Samsung.3 Manufacturing location details are not specified beyond company control.2

Notable Products

  • Park City Model - Fat-tire e-bike for snow trails and winter rentals in Utah.
  • Commuter Series - Compact city e-bikes for daily urban transport.
  • Cruiser Line - Relaxed e-bikes with cruiser-style frames for leisure riding.
  • Mountain Bikes - Trail-capable e-bikes with torque assist for off-road use.
  • Conversion Kits - Kits to electrify standard bicycles with integrated motors.

Reputation

Magnum Bikes is perceived as providing affordable, high-quality e-bikes with strong customer support and dealer opportunities.4 Enthusiasts note its user-friendly designs, easy servicing, and use of top components as strengths.3 Criticisms are limited in available sources, though its smaller scale compared to larger brands may limit broader recognition.4 Utah's outdoor community values its tailored lineup for local needs like snow biking.6

Sources (7)
  1. https://www.cbinsights.com/company/magnum-bikes
  2. https://finalscout.com/company/magnum_bikes
  3. https://www.outdoorindustryjobs.com/CompanyProfile/12088
  4. https://www.zoominfo.com/c/magnum-bikes-inc/397568888
  5. https://magnumbikes.com/pages/about
  6. https://www.thefaceofutah.com/magnum-bikes-a-utah-born-journey-of-innovation-and-adventure
  7. https://www.datanyze.com/companies/magnum-bikes/397568888