Maloja

Overview

Maloja is a German sportswear brand specializing in apparel for cycling, outdoor activities, cross-country skiing, ski touring, mountain biking, climbing, and running.¹²³ It offers performance-oriented activewear and on-trend streetwear, supplying over 900 dealers in 26 countries with around 800 new styles annually.²

History

Maloja was founded in 2004 by Peter Räuber and Klaus Haas, inspired by a memorable day in the Engadin mountains.⁴⁶⁷ The company is based in a renovated farmhouse in Chiemgau, Germany, overlooking the Kampenwand mountain.⁵⁶ It has expanded to include flagship stores in cities such as Munich, Aschau, Freiburg, Oberstdorf, Wiesbaden, Innsbruck, Stowe, and Seoul.²

Product Lines

Manufacturing

Products are designed in Germany at the Chiemgau headquarters; specific manufacturing locations are not detailed in available sources, suggesting outsourced production typical for apparel brands.⁵⁶

Notable Products

• Mountain People Collection - Activewear line featuring Polygiene odor-control technology for outdoor sports.
• Sustainable Weather Protection Jackets - Eco-focused outerwear using proprietary technologies.
• Cycling Jerseys and Bibs - High-performance kits for road and MTB cycling.
• Ski Touring Pants - Technical pants for freeride and touring.
• Cross-Country Base Layers - Moisture-wicking layers for nordic skiing.

Reputation

Maloja is regarded by outdoor enthusiasts for its versatile, sport-specific clothing that blends performance with lifestyle appeal.¹³ Professionals note its strong connection to mountain sports and annual innovation with 800 styles, though limited scale may restrict broader recognition.² Criticisms are minimal in sources, with focus on quality in niche markets.