Mål Paper

Active

Overview

Mål Paper produces planners, gratitude journals, and card decks focused on productivity, wellness, and mindfulness. The brand operates in the paper stationery manufacturing and specialized retail sector, with its products centered on goal-oriented tools named after the Swedish word for 'goal'. It maintains a direct-to-consumer model through its website.¹²⁵⁸

History

Mål Paper was founded around 2018 prior to the formal incorporation of MAL PAPER LTD on 4 August 2020. The company is directed by Benjamin James Treanor, with the registered office at 47 Main Road, Uffington, England. It has remained active, engaging in the manufacture of paper stationery and retail of books in specialized stores, as reflected in its latest financials showing £149k cash in bank as of March 2026.²³⁶

Product Lines

Product Line	Positioning	Price Range
Daily Planners	Productivity and goal-setting tools	$30 - $60
Gratitude Journals	Mindfulness and wellness journals	$25 - $50
Card Decks	Prompts for reflection and calm	$15 - $30

Manufacturing

Products are manufactured in-house by MAL PAPER LTD, classified under SIC code 17230 for paper stationery production. Operations are based at the Uffington facility in the United Kingdom.¹²

Notable Products

Daily Planner - Undated planner for goal tracking and daily productivity.
Gratitude Journal - Journal prompts for daily wellness and fulfillment practice.
Mindful Card Deck - Cards with prompts for mindfulness and reflection.

Reputation

Mål Paper is recognized among planner enthusiasts for its simplistic, goal-focused designs aiding wellness and productivity. Professionals note its niche in the stationery market with direct sales and UK-based production. Limited scale is evident from financials, with no widespread criticisms documented in available records.²⁵⁶⁸

Sources (9)