Martenero

Overview

Martenero is a microbrand watchmaker based in New York producing affordable mechanical watches with original, colorful designs inspired by classic styles. It targets style-conscious consumers through direct online sales and crowdfunding, competing with other indie brands via customizable options and complications like power reserve indicators. The brand maintains a niche presence with limited production volumes and a focus on modern reinterpretations of sport watches.

History

Martenero was founded in 2014 by John Tarantino and Matt O'Dowd in New York. It launched its first collection featuring the Founder and Ace models, powered by Miyota movements and offered as limited editions under $500 with customization. The company expanded its portfolio to seven lines, funding new releases like the Edgemere Reserve sequel via Kickstarter campaigns.

Product Lines

Manufacturing

Watches are assembled in Brooklyn, New York, using sourced components including Japanese Miyota automatic movements. Cases, dials, and other parts are outsourced from manufacturers in Asia. Production occurs in limited volumes, often tied to crowdfunding campaigns.

Notable Products

• Edgemere Reserve - Diver-style watch with 24-hour sub-dial, date, and power reserve indicator, Kickstarter-funded sequel to original Edgemere.
• Founder - Limited edition of 1,000 customizable sport watch powered by Miyota A821 movement.
• Ace - Modern sport watch with customizable dial, hands, and straps, limited to 1,000 pieces.
• Kerrison Automatic - Field watch emphasizing value with automatic movement and original design elements.

Reputation

Martenero receives positive feedback from enthusiasts for its original, whimsical designs and strong value at sub-$800 prices, distinguishing it from formulaic microbrands. Professionals note its 'tradition refreshed' philosophy blending heritage inspiration with modern aesthetics. Criticisms center on reliance on common Miyota movements and small-scale production limiting availability.