Massive Audio
ActiveOverview
Massive Audio is a US-based manufacturer and supplier of high-performance audio products operating primarily from the Los Angeles area. The company specializes in car audio as its core segment, offering speakers, subwoofers, amplifiers, and equalizers, while also providing professional-grade audio components, marine audio products, and personal audio equipment. The company operates primarily through an online sales model and has positioned itself as an industry leader focused on quality audio reproduction and customer satisfaction.
History
Massive Audio was founded in 1999 as an industry leader in high-performance audio products, with roots in high-quality audio reproduction through in-house engineering. The company has expanded its product lines over the years to include in-vehicle, professional, and personal audio products. In a strategic operational shift, the company announced it would bring manufacturing of some of its subwoofers back to its facility in Commerce, California. The company's licensing division, FAMETEK, has partnered with major media companies such as The BBC and CBS as an official licensed manufacturer for audio electronics and collectibles.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Car Audio | Core segment with comprehensive in-vehicle sound system enhancement | $150 - $3,000 |
| Pro Audio | Professional-grade components for DJ and stage applications | $200 - $2,500 |
| Marine Audio | Environment-resistant audio for marine applications | $300 - $2,000 |
| Personal Audio | Consumer personal audio products | $50 - $500 |
Manufacturing
Massive Audio operates a manufacturing facility in Commerce, California where it produces some of its subwoofers in-house. The company utilizes an online sales model for product distribution and maintains in-house engineering capabilities for product development.
Notable Products
- MC8R Mid-Range Speaker - Ultra-efficient pro audio mid-range/bass speaker with 98dB sensitivity in the MC Series
- Car Audio Subwoofers - High-performance subwoofers manufactured in-house at the Commerce facility
- Professional Compression Drivers - Professional-grade compression drivers and horns for DJ and stage sound applications
Reputation
Massive Audio is recognized as an established player in the car audio enthusiast market with a focus on high-performance products and quality audio reproduction. The brand emphasizes value and performance for customers who prioritize sound quality, though specific market perception details from professional reviews are limited in available sources. The company's commitment to in-house engineering and customer satisfaction has contributed to its positioning as an industry leader since 1999.