Matrix Fitness

Active

Country: United States (US)
Founded: 2001
HQ: Cottage Grove, Wisconsin, United States
Employees: ~140
Parent: Johnson Health Tech (JHT), a global fitness equipment manufacturer founded in 1975 with 26 subsidiaries worldwide

Indexes

Calisthenics Ellipticals Exercise Bikes Home Gyms & Power Racks Treadmills Weight Benches

Overview

Matrix Fitness is a brand specializing in commercial fitness equipment, including cardio, strength, and group training products. Launched in 2001 by Johnson Health Tech, it targets health clubs, hotels, corporate gyms, schools, and sports teams. In 2016, it expanded into home retail with cardio products previously exclusive to commercial settings. The brand offers around 500 products and integrates technology like connected solutions for workouts and member engagement.

History

Matrix Fitness was launched in 2001 by Johnson Health Tech to provide premium commercial fitness equipment. It grew from a small assortment of cardio and strength products to approximately 500 commercial items, accounting for 67% of JHT's revenue by 2016 when JHT reported $625 million total. In 2016, Matrix entered the consumer market with a retail line of 12 cardio products. By 2019, sales increased 17.5%, establishing it as a major player in fragmented commercial fitness.

Product Lines

Product Line	Positioning	Price Range
Commercial Cardio	Club-grade treadmills, ellipticals, bikes	$3,000 - $15,000
Commercial Strength	Selectorized and plate-loaded machines	$2,500 - $8,000
Group Training	HIIT and functional training rigs	$4,000 - $20,000
Retail Cardio	Home-use versions of commercial cardio	$1,500 - $5,000
Connected Fitness Tech	Integrated consoles and apps	$500 - $2,000

Manufacturing

Johnson Health Tech manufactures Matrix products across global facilities, leveraging economies of scale from 26 subsidiaries. The company holds ISO 9001 and 9002 certifications for quality. Production supports both commercial and retail lines with advanced technology integration.

Notable Products

MX4 ACTIVE - Immersive group training platform with video and app integration.
Matrix R50 Bike - Commercial recumbent bike with performance monitoring.
Matrix Elliptical - Cross-trainer designed for low-impact club use.
Krankcycle - Upper-body cardio ergometer for varied training.
Connected Solutions - Platform for trainers to assign and track member workouts.

Reputation

Matrix is regarded by professionals as a reliable mid-to-premium commercial brand with broad product depth for diverse facilities. Enthusiasts appreciate the durability and tech features like immersive consoles, though some note higher costs compared to budget competitors. It serves high-profile clients including PureGym, Four Seasons, and sports teams, reinforcing its commercial credibility.

Sources (6)