Mavic

Overview

Mavic is a French bicycle company established in 1889, recognized for producing high-end wheels and components for road, gravel, mountain, and e-bike cycling. Positioned in the premium segment of the cycling market, it focuses on wheelsets with plans to expand its full product line, including a recent North American sales and service office in Vermont.¹²³

History

Founded in 1889 in France, Mavic developed a reputation for high-end bicycle wheels over more than a century. Amer Sports acquired the company in 2005 and sold it to equity firm Regent LP in 2019, followed by a sale to the Bourrelier Group in 2020. The brand returned to the North American market in 2023 with a new office in Waterbury, Vermont.¹²³

Product Lines

Manufacturing

Products are designed in France with headquarters in Metz-Tessy. Manufacturing details are not specified in available sources, but the brand maintains French ownership under the Bourrelier Group.¹²

Notable Products

• Cosmic Ultimate 45 Disc - Superlight road disc wheelset launched ahead of 2024 expansions.
• Cosmic SLR Series - Premium road wheelsets for competitive cycling.
• Crossmax SL - Lightweight mountain bike wheelset for XC racing.
• Allroad Wheels - Versatile wheels for gravel and mixed terrain.

Reputation

Mavic is regarded by cyclists as a historic brand with expertise in high-end wheels, valued for innovation over its long history. Professionals appreciate its return to markets like North America with focused wheel offerings. Some note past ownership changes caused distribution gaps, but current French ownership signals renewed stability.²³