Maxallure Skateboards
ActiveOverview
Maxallure Skateboards is a skateboarding brand founded in 2018 in San Francisco, producing decks, pro models, and apparel. It features artist-designed graphics with clean, simple styles in bright colors and patterns, suitable for street, pool, park, and vert skating across beginner to pro levels. The brand collaborates with local freelance artists and has team riders including Deandre Thebpanya, Marcos Montoya, and Marcello Campanello.125
History
Maxallure Skateboards was founded in 2018 in San Francisco by Nick Lockman, Karl Watson, Deandre Thebpanya, and Tafari Whitter, building on a friendship between Watson and Lockman that began in 1986 when Lockman introduced Watson to skateboarding. The founders, all San Francisco skaters, hired local freelance artists for deck graphics. The team expanded to include pro riders like Jonathan Perez, Marcos Montoya, and Marcello Campanello.125
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Pro Models (rider-specific decks) | Professional team signature boards | $60 - $80 |
| Film Series (themed decks) | Graphic series inspired by films | $50 - $70 |
| Lava Lamp Series (patterned decks) | Bold, colorful lamp-inspired designs | $50 - $70 |
| SOMDUSCA Artist Series (collaborative art decks) | Artist collaboration graphics | $50 - $70 |
| MXA x Adidas Collection (co-branded decks) | Limited collaboration with Adidas | $60 - $80 |
| Apparel (tees, hoodies, sweats, hats) | Casual skate lifestyle clothing | $20 - $60 |
Manufacturing
Manufacturing details are not specified in available sources. Decks feature designs by local San Francisco freelance artists.2
Notable Products
- Acid Trip 8.0" Deck - 8.0" wide by 31.25" long skateboard deck with 14.0" wheelbase and vintage collaged graphic.3
- Lil Dre Pro Model - Pro model deck for Deandre 'Lil Dre' Thebpanya.5
- Marcos Montoya Pro Model - Pro model deck for rider Marcos Montoya.5
- Marcello Campanello Pro Model - Pro model deck for rider Marcello Campanello.5
Reputation
Maxallure Skateboards is perceived as a San Francisco-rooted brand with versatile boards for all skill levels and terrains, praised for clean, bold graphics by local artists. Its pro team of local skaters contributes to authenticity among enthusiasts. No specific criticisms noted in sources.2
Sources (7)
- https://maxallureskateboards.com/pages/about-maxallure
- https://www.warehouseskateboards.com/maxallure-skateboards
- https://www.zumiez.com/maxallure-acid-trip-8-0-skateboard-deck.html
- https://maxallureskateboards.com
- https://maxallureskateboards.com/collections/pro-models
- https://maxallureskateboards.com/collections/apparel
- https://maxallureskateboards.com/collections/film-series