Maytag
ActiveOverview
Maytag is an American brand manufacturing household appliances, specializing in laundry machines, kitchen appliances, and refrigeration. Owned by Whirlpool Corporation since 2006, it positions itself as a premium brand emphasizing durability and reliability. The brand is recognized for its historical focus on washers and dryers, expanding later to full kitchen lines, and is marketed through the iconic 'Maytag Man' campaign symbolizing dependability.
History
Founded in 1893 by Frederick Louis Maytag in Newton, Iowa, initially producing washing machines. The company grew through the 20th century, focusing on laundry appliances, with expansions during post-WWII and acquisitions like Magic Chef in 1986 and Chicago Pacific in 1988. Acquired by Whirlpool Corporation in 2006, integrating into its global operations while maintaining brand identity.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Washers | Heavy-duty laundry cleaning | $600 - $1,500 |
| Dryers | High-performance clothes drying | $500 - $1,400 |
| Dishwashers | Powerful dish cleaning | $500 - $1,200 |
| Refrigerators | Spacious food storage | $1,000 - $3,000 |
| Ranges/Ovens | Reliable cooking appliances | $800 - $2,500 |
| Cooktops | Precise surface cooking | $800 - $2,000 |
Manufacturing
Approximately 80% of major appliances sold in the U.S. are assembled in the U.S., with key facilities in Iowa and other American sites. Whirlpool oversees production as parent company, investing $23 billion over the past decade in U.S. manufacturing, labor, and logistics. Some components may be sourced globally.
Notable Products
- Maytag Commercial Technology Washers - Washers with features mimicking commercial-grade performance for home use.
- MaxFill Dryers - Dryers with advanced moisture sensors for efficient drying.
- Third Rack Dishwashers - Dishwashers including a third rack for utensils and silverware.
- French Door Refrigerators - Refrigerators with flexible storage and humidity-controlled crispers.
- Gemini Double Oven Ranges - Ranges featuring two ovens for simultaneous cooking at different temperatures.
Reputation
Maytag is regarded by consumers and professionals for durable laundry appliances and strong build quality, often praised for longevity in washers and dryers. Enthusiasts appreciate the robust engineering from its heritage as a premium laundry specialist. Criticisms include higher pricing compared to mainstream brands and occasional service delays under Whirlpool ownership.