Medterra Golf
ActiveOverview
Medterra is a CBD brand offering hemp-derived products such as gummies, tinctures, and supplements targeted at wellness, including benefits for golfers like recovery, reduced inflammation, and focus. It positions itself in the market through third-party testing, U.S.-grown hemp, and partnerships with golf retailers like Worldwide Golf Shops. The brand gained traction post-2018 Farm Bill legalizing hemp production.14
History
Medterra was founded in 2017 in the United States with a focus on CBD wellness products. The 2018 Agriculture Improvement Act legalized hemp federally, enabling scaled production and price reductions, as noted by CEO Jay Hartenbach. The company expanded into golf through retailer partnerships and product lines addressing golfer-specific needs like recovery and energy.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| CBD Tinctures | Daily wellness drops | $40 - $120 |
| CBD Gummies | Targeted recovery and energy | $30 - $60 |
| Good Morning Gummies | Focus and energy boost with caffeine | $35 - $50 |
| Topicals | Pain and inflammation relief | $50 - $80 |
| THC Products | Enhanced wellness blends | $40 - $100 |
Manufacturing
Products are grown and processed in the USA using hemp legalized post-2018 Farm Bill. Medterra emphasizes third-party testing and transparent formulation.14
Notable Products
- Good Morning Gummies - CBD gummies with caffeine, B vitamins, and amino acids for mental clarity and focus.
- CBD Tinctures - Full-spectrum or broad-spectrum oils for daily recovery and inflammation reduction.
- CBD Topicals - Creams and balms targeting muscle soreness and joint pain for golfers.
- Recovery Gummies - Formulated to aid post-round recovery and reduce soreness.
Reputation
Medterra is viewed positively in golf circles for CBD's role in recovery, sleep, and focus, with partnerships like Worldwide Golf Shops signaling mainstream acceptance.12 Enthusiasts note benefits for playing multiple rounds, though scientific evidence on CBD efficacy varies. Criticisms center on higher prices compared to pharmaceuticals, expected to decline with hemp supply growth.1
Sources (6)
- https://golf.com/news/features/growing-legion-tour-players-hemp-extract-cbd-game-changer/
- https://golf.com/instruction/medterra-cbd-five-benefits-for-golfers/
- https://rocketreach.co/medterra-management_b4444204fa996683
- https://medterracbd.com
- https://www.glassdoor.com/Overview/Working-at-Medterra-EI_IE2333266.11,19.htm
- https://www.golfwrx.com/576514/the-19th-hole-the-one-about-cbd-oil-and-the-golf-reality-tv-golf-pro/