Mejuri
ActiveOverview
Mejuri is a direct-to-consumer fine jewelry brand offering affordable, on-trend pieces for everyday wear. Founded to disrupt traditional jewelry purchasing norms, it operates with a real-time supply chain, minimal inventory, and collaborations with influencers, positioning it in the accessible luxury market.12
History
Mejuri was founded by Noura Sakkijha, a third-generation jeweler, in 2015 after earlier references to 2013.123 It started as a small team in Toronto and expanded to a global brand with an in-house design studio and retail stores.2 The company has grown its workforce from around 825 in 2023 to 933 by late 2025.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Everyday Essentials (gold vermeil pieces) | affordable daily wear | $50 - $200 |
| Fine Gold (solid 14k gold jewelry) | investment pieces | $300 - $2,000 |
| Diamonds (diamond studded items) | timeless accents | $200 - $1,500 |
| Rings (stackable and statement) | personalized stacking | $100 - $1,000 |
| Necklaces (chain and pendant) | versatile layering | $80 - $800 |
Manufacturing
Products are made through a real-time supply chain with expert manufacturers, allowing quick SKU launches in 45 days and minimal inventory.1 The brand includes an in-house design studio for co-designing with influencers.12
Notable Products
- Bold Link Necklace - Signature chain necklace in gold vermeil for layering.
- Dôme Ring - Curved stackable ring in 14k solid gold.
- Pearl Huggies - Everyday hoop earrings with freshwater pearls.
- Single Diamond Stud - Classic solitaire diamond earring in 14k gold.
- Cuff Bracelet - Sleek rigid bracelet in gold for bold statements.
Reputation
Mejuri is recognized by enthusiasts for accessible fine jewelry and modern designs challenging gendered industry norms, with a workforce that is 78% women and 70% female executive leadership.24 Professionals note its supply chain efficiency and growth, though some outdated sources show low early employee counts.13 It maintains commitments to gender equality as a WEPs signatory since 2023.4