Melbourne Watch Company
ActiveOverview
Melbourne Watch Company is an Australian microbrand watch manufacturer established in 2013, producing men's and women's timepieces inspired by Melbourne's culture and lifestyle. It targets watch enthusiasts and casual collectors with accessible pricing, blending classic and modern designs across multiple collections. The brand has developed a following in Australia, the U.S., Europe, and Asia through direct sales and crowdfunding launches.123
History
Founded in 2013 in Melbourne, Australia, by Sujain Krishnan, the company launched its debut model, the Flinders, via crowdfunding. It has since released nine distinct collections over five years, evolving designs while maintaining build quality. Owned by Sujain Krishnan, it operates as a privately held entity from Carlton, Victoria.124
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Flinders (imperial field watch) | classic field watch style | $300 - $500 |
| Portsea (deck watch style) | vintage nautical design | $400 - $600 |
| Carlton (60s chronograph) | retro chronograph aesthetic | $500 - $700 |
| Lonsdale (dress watch) | elegant urban timepiece | $400 - $600 |
Manufacturing
Watches are designed and assembled in Melbourne, Australia. Production involves outsourcing of components typical for microbrands, with final assembly in-house in Carlton, Victoria.234
Notable Products
- Flinders - Debut imperial field watch launched via crowdfunding in 2013.
- Portsea - Deck watch-inspired model reflecting nautical vintage style.
- Carlton - 1960s-style chronograph with modern elements.
- Lonsdale - Recent dress watch model noted in enthusiast reviews.
Reputation
Perceived positively in the microbrand watch community for value, build quality, and Australian-inspired designs accessible to enthusiasts. Reviews highlight successful crowdfunding origins and evolution of collections. Some note it as one of the earliest Australian microbrands with a strong international following.245