Melodics

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Overview

Melodics is a software company offering a music education app for learning drums, MIDI keyboards, and finger drumming on pad controllers. It provides interactive lessons with real-time feedback, gamified progress tracking, and guided paths using popular songs. Targeted at electronic musicians, DJs, and producers, it has grown to over 1 million registered users through partnerships with hardware manufacturers and focus on habit-forming practice tools.

History

Melodics was founded in 2015 by Sam Gribben, former CEO of Serato, after he identified a need for engaging finger-drumming practice tools. In 2017, it raised $1.2 million in seed funding led by Ableton to expand lessons to electronic drums and keyboards, reaching over 100,000 users. The company has since added keyboard lessons, a Songs curriculum with popular music, and continues updating content and instrument support.

Product Lines

Product Line	Positioning	Price Range
Pad Drumming Lessons	Practice for DJ pad controllers	$10 - $100/year
Electronic Drums Lessons	Interactive drum kit training	$10 - $100/year
MIDI Keyboard Lessons	Guided key playing exercises	$10 - $100/year
Songs Curriculum	Learn popular tracks	$10 - $100/year

Manufacturing

As a software company, Melodics develops its desktop and mobile apps in-house in New Zealand. No physical products are manufactured.

Notable Products

Melodics App - Core platform for interactive music lessons on drums, keys, and pads with real-time feedback.
Pad Drumming Courses - Initial focus lessons for finger drumming on controllers used by DJs and producers.
Keyboard Lessons - Expanded modules teaching MIDI keyboard techniques and songs.
Songs Mode - Curriculum using popular music for deliberate practice and advanced skills.

Reputation

Melodics is regarded by electronic musicians and producers as an effective, engaging tool for consistent practice, praised for its gamification and hardware integration. Professionals appreciate partnerships with artists and manufacturers for authentic content. Some users note limitations in advanced theory coverage compared to traditional methods.

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