Merrell
ActiveOverview
Merrell is an American footwear company specializing in outdoor active products including hiking boots, athletic shoes, sandals, and accessories. Founded in 1981, it operates as a subsidiary of Wolverine World Wide and generates the most revenue in its parent's portfolio. The brand focuses on performance footwear for outdoor exploration, with key models like the Moab hiking boot and Jungle Moc.123
History
Merrell was founded in 1981 by Clark Matis, Randy Merrell, and John Schweizer, former Rossignol ski executives, as a maker of high-performance hiking boots.12 In 1997, it became a wholly-owned subsidiary of Wolverine World Wide.12 The company has expanded from hiking boots to a broader range of outdoor footwear and apparel.2
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Moab Hiking Boots | Versatile trail hiking footwear | $120 - $180 |
| Jungle Moc | Casual outdoor slip-on shoes | $100 - $150 |
| Hiking Boots | Durable backcountry protection | $130 - $250 |
| Running Shoes | Trail running performance | $110 - $160 |
| Sneakers | Everyday outdoor casual | $90 - $140 |
| Sandals | Water-ready recovery footwear | $70 - $120 |
Manufacturing
Products are manufactured by Wolverine World Wide, with operations linked to Michigan, United States.5 Specific global manufacturing locations are not detailed in available sources.
Notable Products
- Moab Hiking Boot - Flagship versatile hiking boot known for comfort and durability on trails.
- Jungle Moc - Popular slip-on shoe blending casual style with outdoor functionality.
- Ontario Hiking Boot - Waterproof mid-cut boot for rugged terrain.
- Trail Glove - Minimalist barefoot-style trail running shoe.
- Chameleon - All-terrain hiking shoe with protective features.
Reputation
Merrell is regarded by outdoor enthusiasts for reliable comfort and performance in hiking and trail footwear, particularly the Moab line.12 Professionals note its strong market position within Wolverine World Wide's portfolio.23 Some criticisms include variability in durability for extreme use compared to specialized competitors.